Download Your Copy - Insider's Guide to Virtual Book Tours
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Promotional Books
Promo 101: Learn the Basics of Book Promotion
Promo 201: Learn to Promote with Internet and Web 2.0
Blogs with Promotional Information
Virtual Tour Packages & Prices
Online Book Promotion
Virtual Blog Tours
Promotional Articles
Write & Distribute Press Releases
Miscellaneous Off Line Promo
Things to do with your press kit –
- Place items in a nice promotional folder
- Put your media kit online – put an easy to find link on your site
- Put your media kit on a CD
- Add to the kit on a regular basis
- You can use these avenues to contact the media –
 | Street mail |
| Fax |
| |
| In person |
| Phone calls |
| Other media resources |
| Referrals |
- Follow up after 3-5 days
- Budget your publicity plan
- Take your media kits with you everywhere you go
- Prepare a promo calendar
| Magazines – 4-6 months |
| Weekly newspapers – 4-6 weeks |
| Daily Newspapers – 2-3 weeks |
| Radio and TV – 2-3 days, a week or a month – check with them |