Download Your Copy - Insider's Guide to Virtual Book Tours
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Promotional Books
Promo 101: Learn the Basics of Book Promotion
Promo 201: Learn to Promote with Internet and Web 2.0
Blogs with Promotional Information
Virtual Tour Packages & Prices
Online Book Promotion
Virtual Blog Tours
Promotional Articles
Write & Distribute Press Releases
Miscellaneous Off Line Promo
Reasons For a Virtual Blog Tour?
By Nikki Leigh
The simplest description for my idea of a virtual blog tour is: a cyber “tour” which includes various blogs, websites, radio shows, newsletters etc. The more effective sites usually contain themes or content from the book that is being promoted. This “tour” gives authors the chance to reach many people as they travel the world wide web.
A tour includes a series of appearances with blogs, website interviews, reviews or guest posts etc that are posted on various sites during a specific amount of time. Various site owners host you and may ask interview questions about your book or request that you write a piece about a specific part or element of your book.
Why would you do a virtual tour? Is it all about book sales? Selling books is only one of the reasons I encourage people to do virtual tours. The following reasons apply to fiction and non-fiction authors – however, some can be utilized more thoroughly by non-fiction and business authors.
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· Build credibility |
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· Increase visibility |
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· Generate a buzz about your book |
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· Reach your target audience |
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· Get information to many people in a short period of time |
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· Generate additional links back to your site |
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· Let readers and potential readers learn more about you and your books |
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· Help blog readers get to know the person behind the book or other product |
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· Search engines love blogs and you get into search engines immediately |
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· Gives your target audience the opportunity to communicate with you |
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· Comments can give you the chance to see what people think about your topics |
You can organize a tour for yourself or you can hire a professional. But, ask what the professional can do for you. There are many ways to describe a virtual tour and be sure the other person explains what they plan to do – and more importantly, that they plan the best approach for you and your book. When a professional coordinates your tour it lets you benefit from their promotional network to generate a much larger reach for you.
Nikki Leigh is an award winning and best selling fiction and non-fiction
author. She has over sixfteen years of promotional experience. This background
has been helpful with her book promotion and her new promotional venture, Promo
101 Promotional Services which offers many online promotional options. Her
promotional books - Book Promo 101 and Book Promo 201 lets her share many of the
things she's learned. For details about Nikki Leigh, visit
http://www.nikkileigh.com. For detailed promotional and virtual blog tour
information, visit - http://virtualblogtour.blogspot.com/. She also has a blog
where she posts a wide variety of promotional articles -
http://promo101tips.wordpress.com/ - check the category list for any
specific topics that are of interest to you. For full details about Book Promo
201 –
www.nikkileigh.com/book_promo_201.htm