Download Your Copy - Insider's Guide to Virtual Book Tours
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Promotional Books
Promo 101: Learn the Basics of Book Promotion
Promo 201: Learn to Promote with Internet and Web 2.0
Blogs with Promotional Information
Virtual Tour Packages & Prices
Online Book Promotion
Virtual Blog Tours
Promotional Articles
Write & Distribute Press Releases
Miscellaneous Off Line Promo
Eco - Friendly Book Tour
Options
By Nikki Leigh
Each day we hear that the price of gas has hit an “all time high.” Those words
don’t seem to mean much anymore. Unfortunately, any “all time high” will be
obsolete within a day or two. We each battle the cost of driving and traveling
every day. So, what is an author to do if they want to do a book tour to promote
their book?
An Environmentally Friendly Book Tour
The environmentally conscious answer is - a virtual book tour. There
are many benefits to a virtual book tour over a brick and mortar store tour.
These benefits include:
· Conserve gas
· Save money
· Stay home with family
· No need to leave job in order to tour
We've all had book signings where very few people attended. Sadly, book signings
aren't the big attraction they used to be – unless it is a big name author. It
can be very expensive and disheartening to plan to book signing and have only a
handful of people attend. Does that mean that mid list or small press authors
can’t have a successful tour? There is another option. I suggest a virtual book
tour or a virtual blog tours.
Define a Virtual Book Tour
A virtual book tour is held on the internet and it includes a series
of guest appearances over a certain period of time. These appearances can be on
blogs, chats, newsletters, radio shows and Web sites. Each online appearance can
include: author information, book excerpts, book summary, book synopsis, a guest
post about a topic that relates to the book topic or genre, a guest post about
writing, author interviews, character interviews, radio show interviews and much
more.
Any author can do a book tour from the comfort of their home. Weather has no
effect on a virtual tour. Whether you have two feet of snow in your driveway or
sweltering heat, you can still have a virtual book tour. It is critical that you
have a computer, an internet connection and electricity - but it can definitely
be done.
Find Your Target Audience
I highly recommend that the tour of blogs, radio shows, Web sites, etc are held
on sites that have themes which are relevant to the book topic or genre. Writing
and reader sites are good choices for part of the virtual tour. Any site that
attracts the target audience for the book would be a great place to schedule a
tour appearance. I explain this in much more detail when I work with an author
to coordinate their tour. The virtual “tour” allows authors to reach many people
as they travel through the blogosphere. Many people claim to find the target
audience in their tours, but look for proof. Getting in front of the people who
are interested in the content and who need your book can be very effective.
What’s holding you back? Do you have a book that you would like to promote? It
would be great to get more information about how the tour works and what it
could do for you. For more information, feel free to visit the Promo 101 Virtual
Blog Tour blog -
http://www.virtualblogtour.blogspot.com/. It can be very beneficial to take
time to discuss your book promotional goals to see how a virtual book tour can
work for you.
Nikki Leigh – Award Winning and Best Selling Author & Publicist (www.nikkileigh.com)
is the owner of Promo 101 Virtual Blog Tours –
www.virtualblogtour.blogspot.com
Nikki Leigh is an award winning and best selling fiction and non-fiction author. She has over sixfteen years of promotional experience. This background has been helpful with her book promotion and her new promotional venture, Promo 101 Promotional Services which offers many online promotional options. Her promotional books - Book Promo 101 and Book Promo 201 lets her share many of the things she's learned. For details about Nikki Leigh, visit http://www.nikkileigh.com. For detailed promotional and virtual blog tour information, visit - http://virtualblogtour.blogspot.com. She also has a blog where she posts a wide variety of promotional articles - http://promo101tips.wordpress.com/ - check the category list for any specific topics that are of interest to you. For full details about Book Promo 201 – www.nikkileigh.com/book_promo_201.htm