Download Your Copy - Insider's Guide to Virtual Book Tours
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Promotional Books
Promo 101: Learn the Basics of Book Promotion
Promo 201: Learn to Promote with Internet and Web 2.0
Blogs with Promotional Information
Virtual Tour Packages & Prices
Online Book Promotion
Virtual Blog Tours
Promotional Articles
Write & Distribute Press Releases
Miscellaneous Off Line Promo
Sharing some tips for bloggers.
 | Keep your posts “on topic”. This will enable you to promote your product and website when you keep your posts and blog on topic. |
| Make your posts informative and interesting. This isn’t just busy work to entertain your visitors. You can share information to help them make an educated decision to buy your product. |
| Do not recycle old information. Your readers want you to share new information. The exception would be to relate a past event to a present situation. |
| Have a realistic and consistent schedule. After you start your blog, post fresh content on a regular basis. Your potential customers will expect that and will lose interest if you lag behind with your posts. |
| Make the important message easy to understand. The posts don’t need to be elaborate and technical. Be conversational and easy to understand tone. |
| Maintain a certain level of quality. You need to use keywords in your posts but don’t lose the effective content because you tried to cram too many keywords into your post. Search engines love blogs and can increase references to you and your product. Maintain the quality and weave keywords into your posts. |
| Proofread your work. The old adage is to: edit, edit, edit and edit again. If you want to look like a professional and your post is full of errors and typos, the visitor will not be motivated to buy from you. Or they won’t see you as a professional. This can hurt your credibility. |
| Be passionate about your topic. If you are excited about your subject, that should be conveyed to your visitors. Pass that excitement to your potential customers and they should rush to buy your products. |
| Determine your target market. It is critical that you know who needs your product. These are the people that you need to attract with all of your promotional efforts. |
| Finally, link to other blogs. When you post comments on other blogs, include your blog URL under your name. Don’t post an elaborate message or blurb about your blog. All you need is to post a relevant comment that will attract attention and list your name and blog address. Subtle is much better than blatant and potentially rude promotions. |
Nikki Leigh is an award winning and best selling fiction and non-fiction author. She has over sixfteen years of promotional experience. This background has been helpful with her book promotion and her new promotional venture, Promo 101 Promotional Services which offers many online promotional options. Her promotional books - Book Promo 101 and Book Promo 201 lets her share many of the things she's learned. For details about Nikki Leigh, visit http://www.nikkileigh.com. For detailed promotional and virtual blog tour information, visit - http://virtualblogtour.blogspot.com/. She also has a blog where she posts a wide variety of promotional articles - http://promo101tips.wordpress.com/ - check the category list for any specific topics that are of interest to you. For full details about Book Promo 201 – www.nikkileigh.com/book_promo_201.htm